"> (Answered) Study Guide - Rent the Runway 1. Describe and analyze the co-founder relationship. Discuss their characteristics, attributes, and personality traits - Tutorials Prime

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(Answered) Study Guide - Rent the Runway 1. Describe and analyze the co-founder relationship. Discuss their characteristics, attributes, and personality traits


Study Guide - Rent the Runway 1. Describe and analyze the co-founder relationship. Discuss their characteristics, attributes, and personality traits


Case Questions on Rent the runway! Documents attached Thank you!!!!!!!!!!!!!!!Study Guide – Rent the Runway

 

1.

 

Describe and analyze the co-founder relationship.

 

Discuss their characteristics, attributes, and

 

personality traits of the protagonists.

 

Who are they? What are their strengths? Why are they

 

successful entrepreneurs?

 

2.

 

What are the 3 most important “pivots” in this case? Explain.

 

3.

 

Write an essay about “

 

bootstrapping

 

” as it applies to this case.

 

Use specific examples to support

 

your answer.

 

4.

 

Identify

 

3 smart decisions

 

made by the co-founders during the timeline of the case

 

.

 

What lessons

 

can we draw from the 3 examples?

 

5.

 

Analyze the

 

Sales and Marketing

 

skills of the co-founders.

 

Use specific examples to support

 

your answer.

 

6.

 

Select 3 quotes from the case; write an essay that connects those 3 quotes to some of the major

 

themes and ideas from our class.

 

7.

 

As the case ends in January 2010, the cofounders are considering whether to: (1) stick with their

 

original plan to pursue operational improvements in 2010 before raising more capital in early

 

2011; or (2) accelerate fundraising in order to expand inventory and product range, enabling RTR

 

to serve a broader set of customer segments and usage occasions.

 

Analyze this trade-off in

 

relation to our primary growth questions: How to grow? When to grow? What’s the right pace of

 

growth?

 


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