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(Answered) Coca Cola Article (Toulmin Assignment) When spending more than $4 million for 30 seconds of America's attention, one's first job is to assure that...


Coca Cola Article (Toulmin Assignment) When spending more than $4 million for 30 seconds of America's attention, one's first job is to assure that...


Can someone PLEASE help me to annotate this article Using Word's Insert Comment feature (in the Review tab), annotate this article, using Toulmin's structure and terms. Due Tomorrow 06/30/2017 @2:00 p.m.Coca Cola Article (Toulmin Assignment)

 

When spending more than $4 million for 30 seconds of America’s attention, one’s first job is to

 

assure that whatever is put in front of it is remembered 30 seconds later; ideally, days later.

 

For Coca-Cola, call it mission accomplished.

 

One of Coca-Cola’s Super Bowl ads featured “America the Beautiful” sung in eight different

 

languages. They were: English, Tagalog, Senegalese-French, Hebrew, Mandarin, Keres Pueblo,

 

Arabic, and Spanish.

 

Well done. We’ll defend that stance in just a moment.

 

5 Before that, it’s worth noting that portions of the Twitter universe lost their collective mind

 

after the commercial aired. The hashtag #f---coke started trending hot as irrational ’Murricans

 

utterly misplaced their patriotism and, ape-like, started heaving poop at one of America’s iconic

 

brands.

 

Freedom means the right to make an ass of oneself, allowing others as gently as possible, to

 

point out the fact.

 

America: English! That’s what some Twitterers were saying; that’s what they wanted. A patriotic

 

song rendered in America’s language.

 

There are, according to statistics cited in a

 

Huffington Post

 

article (see

 

http://huff.to/1nJc0Sn

 

),

 

381 languages spoken in these United States. That is a potent passel of patois in which we

 

Americans freely engage. One of those used in the commercial, Keres Pueblo, is a Native

 

American tongue that was used in this nation before there was a hint of a nation.

 

10 There is nothing wrong with multilingualism. If anything, we don’t spend nearly enough time

 

learning at least a second language. That is both an American-centric and educational failure.

 

The first thing the commercial proved is that the song sounds pretty good regardless of the

 

language in which it is sung. The second thing it proved is that there are individuals who believe

 

in the words even if the language in which it was originally written is not the one that came first

 

for them.

 

Yes, we believe those living in the United States should learn English. It is not the official

 

language but it has been, since the nation’s inception, the accepted common tongue, and it will

 

continue to be. Our inclusive society requires some desire on the part of others to be included.

 

Learning English is a part of that inclusivity. When spending more than $4 million for 30

 

seconds of America’s attention, one’s first job is to assure that whatever is put in front of it is

 

remembered 30 seconds later; ideally, days later.

 

For Coca-Cola, call it mission accomplished.

 

One of Coca-Cola’s Super Bowl ads featured “America the Beautiful” sung in eight different

 

languages. They were: English, Tagalog, Senegalese-French, Hebrew, Mandarin, Keres Pueblo,

 

Arabic, and Spanish.

 

Well done. We’ll defend that stance in just a moment.

 


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