Case Analysis (worth 20% of course mark): - Case 22 - The Walt Disney Company You are NOT required to research and use information outside of what is...
You are NOT required to research and use informaÂ±on outside of what is provided in the case.
You may do research
outside of the case informaÂ±on to help provide context to the case, but the informaÂ±on contained in the textbook will be
used as a basis for evaluaÂ±on. To put it another way, if you only completed the assignment based on the background
provided from the textbook, that would be what is expected.
For more informaton on case analysis, see The documenTs posTed on Blackboard under The
You have been hired as a consulTanT To The WalT Disney Company. Â±he Board of DirecTors has asked for your evaluaton of
Disneyâ€™s diversiÂ²caton sTraTegy.
SpeciÂ²cally, The board is inTeresTed in your opinion of The compettve sTrengTh of The
business uniTs, Their sTraTegic and resource Â²T, and The porÂ³olio managemenT sTraTegies ThaT you recommend To improve
Disneyâ€™s Â²nancial performance.
Prepare a Ten-page reporT ThaT ouTlines The actons ThaT you would recommend To WalT Disney Companyâ€™s Board To
improve The company and increase shareholder value.
ApproximaTely 10 pages, double-spaced.
Â±o be used as supportng maTerial for The main reporT. Free form (buT legible).
Â±he reporT will be graded upon The following:
IdentÂ²caton of problem(s)
Analysis of identÂ²ed problem
STrucTure and QualiTy of reporT
Â±he assignmenT is To be submiÂ´ed via The blackboard web porTal. Each day The assignmenT is submiÂ´ed laTe, a 5%
penalTy will be applied To The case sTudy mark.
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