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(Answered) RUNNING HEAD: UNIT 4 FORD HYBRID GROUP PROJECT 1 Unit 4: Ford Hybrid Group Project GB 580-02: Strategic Management Dr. Ray Kalinski Kaplan University...


RUNNING HEAD: UNIT 4 FORD HYBRID GROUP PROJECT 1 Unit 4: Ford Hybrid Group Project GB 580-02: Strategic Management Dr. Ray Kalinski Kaplan University...


I need help with this part.... Determine what can be done (or has been done) to appeal to customer tiers outside your target market (from Unit 4's work). Develop at least one new strategy to appeal to one or more of these groups, and provide a description of that plan.Attached is my work from Unit 4.RUNNING HEAD:

 

UNIT 4 FORD HYBRID GROUP PROJECT

 

1

 

Unit 4: Ford Hybrid Group Project

 

GB 580-02: Strategic Management

 

Dr. Ray Kalinski

 

Kaplan University

 

June 27, 2017

 

Table of Contents

 

Abstract………………………………………………………………………………………Pg. 3

 

Introduction………………………………………………………………………………….Pg. 4

 

Strategy Canvas…………………………………………………………………………….

 

..Pg. 5

 

Buyer Utility Map………………………………………………………………………….

 

. Pg. 6

 

Uncover Blocks to Utility……………………………………………………………………Pg. 7

 

Non-Customer Tiers…………………………………………………………………………Pg. 8

 

References………………………………………………………………………………….

 

.Pg. 11

 

Appendix……………………………………………………………………………………Pg. 13

 


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