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THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER For Business Plan Project Option Sectio n# Section I Executive...
INTEGRATIVE PROJECT
PAPER
For Business Plan Project Option
Sectio
n #
Section
I
Executive Summary
II
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description III Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.) IV Business Goals/Objectives [SMART goals and Balanced Score Card Approaches] V The Competition VI Marketing Plans and Strategies (Marketing Mix) VII Target Market [Profle(s) and Description(s)] VIII Strategic Position and Risk Assessment (incl. SWOT analysis; description o± business risk and plan ±or
reducing these risks)
IX
Keys to Success
X
Operations Plan
XI
Technology Plan
XII
Management and Organization
XIII
Community Involvement and Social Responsibility
XIV
Development, Milestones and Contingency/Exit Plan.
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STATUSAnswered
QUALITYApproved
DATE ANSWEREDJan 02, 2020
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