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(Answered) Marketing Plan: Alvarado Street Bakery Business organizations operate in a very dynamic environment characterized by different factors that keep on...


Marketing Plan: Alvarado Street Bakery Business organizations operate in a very dynamic environment characterized by different factors that keep on...


The case study is to analysis in SWOT. The introduction need to analysis has been attached. thank you.Marketing Plan: Alvarado Street Bakery

 

Business organizations operate in a very dynamic environment characterized by different

 

factors that keep on changing. Some of these factors include economic, political, legal, social-

 

cultural, and technological (Chittithaworn, 2011). For successful business and survival in the

 

market, the organizations must be able to change and counter some these factors. Even though all

 

businesses are affected in one way or another, small and medium-sized enterprises are high

 

affected as compared to large and multinational corporations. This paper therefore seeks to find

 

marketing challenges related to Alvarado Street Bakery, a worker-owned bakery located in

 

Petaluma, California, United States of America which produces certified organic whole grain

 

breads and bagels (Alvaro St. Bakery, 2017). The paper also provides marketing solutions as well

 

as challenges that might be experienced.

 

Being in a food industry and more specifically the bakery, Alvarado Street Bakery

 

generally, targets individuals of all genders who are above five years of age because its products

 

can be consumed by anybody. However, being specific and focusing on the organic food

 

products, the company targets the elderly generation as it is more conscious with their health and

 

looks forward to consuming food stuffs with minimal effects on their bodies (Michael, 2013).

 

Another target group could overweight and obese individuals who have an aim of cutting weight.

 

The rationale for selecting the business as a course project is due to its stagnant growth as

 

a result of poor or lack of clear marketing strategies. Despite being in business for quite too long,

 

the business has been unable to grow, develop and increase its market share. The firm was

 

founded in the year 1977 as a small hippie baker in the Bay Area. This means that it has been in

 

operation for about 40 years but still remains a small business organization with 121 employees

 

and annual revenues close to $28 million (Alvaro St. Bakery, 2017). Comparing it with other

 

firms that started at same time in the same industry such as Whole Foods, it is clear that Alvarado

 

Street Bakery has been adamant on its expansion strategies. Whole Food is now a Multinational

 

Corporations operating in different nations around the globe. Another rationale for the choice of

 

Alvarado Street Bakery is because of the available opportunity to expand and cover a large

 

region in the United States of America. With clear marketing strategies in place, the company

 

can reach a larger area. Its major product, organic bread is now on demand in the nation as the

 

majority of the population is turning away from the non-organic food products to more natural

 

products. The current trends and statistics indicate that more than a third of American population

 

is either obese or overweight. As a result, people are turning to organic food as the solution to

 

such health problems.

 

In terms of marketing, Alvarado Street Bakery is suffering from lack of business or brand

 

awareness. Despite being in business for quite too long, the business is only recognized in

 

Petaluma in the state of California. This is just a small section in the state. It is so surprising that

 

more than 80% of the regions in California are not aware of the business (Thistlethwaite & Brown, 2010). The second problem is poor marketing strategies. Actually, the business has not employed any marketing means to promote its products as well as businesses. Upon seeking more information about the firm, I found that it does not have qualified marketing managers. It only has a sale unit with individuals to ensure that the products are delivered to their various outlets or suppliers. The business heavily relies on customer referrals and the distribution channels or suppliers to help it promote its products. The strategy seems to have not worked well it being a small company that is widely recognized (Thistlethwaite & Brown, 2010). The third marketing problem for the business is lack of resource including human resources and financial resources. With annual revenue close to $28 million the company lacks /tutors-problems/Business/10717402 10717402 I'm getting ready to work on an exam, are you available to assist me with some of the question right now? I'm getting ready to work on an exam, are you available to assist me with some of the question right now? /tutors-problems/Business/10717404 10717404 a) Use the method of line of same profit to find the optimal solution graphically. b) Use Excel Solver to produce the optimal solution and... This question was created from m2_hw /file/16599754/m2-hw/?focusQaId=10717404 This is a continuation from MBA662HW2 /tutors-problems/Business/10717406 10717406 Quoting Correctly : Correct the errors in the following sentences: Dealing with backstabbers, Eminem commented there was one thing I learned."... Quoting Correctly : Correct the errors in the following sentences: 1. Dealing with backstabbers, Eminem commented there was one thing I learned.” “They’re only powerful when you got your back turned”. 2. Do you agree with Jerry Seinfeld that: “A bookstore is one of the only pieces of evidence we have that people are still thinking?” 3. H. L. Mencken cynically remarked that, “Nobody ever went broke underestimating the intelligence of the American public. 4. Oscar Wilde believed that, “after a good dinner’, one can forgive anybody”, even one’s own relations”. 5. The American historian Barbara Tuchman wrote about the ineptitude of generals, arguing that: “The power to command frequently causes failure to think”. 6. Obesity is on the rise around the world, says Ann Becker. The Harvard anthropologist reports that the “Sudden increase in eating disorders among teenage girls in Fiji may be linked to “Western ideals of beauty” and to the arrival of television in the 1990s. 7. Donald Trump offered this advice—“there’s the old story about the boxer after a fight who said: ‘that wasn’t so tough.” What was really tough was my father hitting me on the head with a hammer.” 8. Before the Revolutionary War, Patrick Henry made a passionate speech, “is life so dear or peace so sweet, as to be purchased at the price of chains and slavery”? “Forbid it, Almighty God”! I know not what course others may take, but as for me, give me liberty or give me death.”! /tutors-problems/Business/10717410 10717410 ACC 3010 Project 3 Winter 2015 DUE April 27th, 2015- This project is due on April 27 before 5:00 pm. IT IS TO BE TURNED IN TO THE ACCOUNTING LAB... A complex homework assignment, could you please take a look and give some assistance, Thank you.ACC 3010 Project 3 Winter 2015 DUE April 27th, 2015– This project is due on April 27 before 5:00 pm. IT IS TO BE TURNED IN TO THE ACCOUNTING LAB (SIGN IN SHEET MUST BE SIGNED) ROOM 200 IN THE RANDS HOUSE before 5pm. Additional hours for submission of and help with the project will be posted on the class Blackboard site. You will sign your project in to create a record of its being submitted. You should include your name on every page and your TA's name on the first page. If your TA is Martin or Michael you must also specify day or night. There will be a 10 point deduction for submitting the project in a manner other than specified in this project WITHOUT prior approval from the professor. This project is a continuation of Projects 1 & 2, TRymph Consulting and Sales Inc. A time machine has taken us 2 years into the future and you have been asked to make some recommendations to the company regarding financing for an upcoming major expansion. The company has been very successful but they will need a major inflow of cash to purchase the fixed assets they need for the expansion and hire additional employees. They believe they will need at least $2,000,000 and have asked for your recommendations as to how they should obtain the necessary funds. They have provided information about their available financing options and have asked you to evaluate them and make a recommendation as to which option they should pursue. They have also asked for depreciation schedules for the new assets they plan to purchase. Finally they have asked for information about the cash inflows they can expect from each of the financing options and the expected annual cash outflow required for each financing option. They also request a calculation of several ratios under each of the financing alternatives. When you need information about Assets for any of the ratio calculations, remember that Assets = Liabilities + Equity. Also, assume the split between Current Assets and Long Term Assets is 10% current and 90% long term. The included post closing trial balance represents the year end information for March 31, 2018. (The company’s fiscal year is from April 1 to March 31). You have been asked to consider the company’s financing options and provide the company with a 2-3 paragraph recommendation as to which opportunity they should pursue. (a sample memo format is posted on the class Blackboard site under the Projects button with the 3rd project information) The information about the various financing opportunities available is provided in this project information. You are also provided information regarding the plant asset purchases the company plans with the cash inflows. The following is a suggested series of steps for completing the project: 1. Complete the attached Depreciation Schedules for each of the planned asset purchases using the provided information regarding cost, useful life, and selected method. These MUST be typed and you should use Excel to do the math for you to make it easier. You should do only the first 4 years for the building and do the complete useful life depreciation schedules for all of the other assets. 2. Complete the worksheet for the various financing options using the information provided remembering that you must show your work on the worksheet. This MUST be handwritten. /tutors-problems/Business/10717414 10717414 Journal #2 In this first journal activity, you may write about any topic(s) of your choice, but it is best to use the textbook to study. Journal #2In this first journal activity, you may write about any topic(s) of your choice, but it is best to use the textbook to study.For this activity, topics should address content covered in Chapters 9 - 15 in the textbook. It is expected that, at a minimum, you are reading the assigned textbook chapters.You are encouraged to read collateral historical writings on topics covered in the textbook.This activity will consist of 10 separate journal entries; you will have a total of 20 entries by the end of the course.Each separate entry should:contain a minimum of 120 words.consist of a summary, paraphrase, and synthesis of material you are reading/studying in this course.be written in your own words - do not quote the work of others verbatim.discuss the subject matter that you are studying - do not simply agree/disagree.Your study involves, first and foremost, learning the nation's past; doing so requires a review of previously published studies, so you are encouraged to conduct research using outside resources, but be sure to draft your journal entries in your own words.Direct quotations should not be used; citations are not necessary.Do not copy/paste information from any source.No citations

 


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