Marketing Plan: Alvarado Street Bakery Business organizations operate in a very dynamic environment characterized by different factors that keep on...
The case study is to analysis in SWOT. The introduction need to analysis has been attached. thank you.Marketing Plan: Alvarado Street Bakery
Business organizations operate in a very dynamic environment characterized by different
factors that keep on changing. Some of these factors include economic, political, legal, social-
cultural, and technological (Chittithaworn, 2011). For successful business and survival in the
market, the organizations must be able to change and counter some these factors. Even though all
businesses are affected in one way or another, small and medium-sized enterprises are high
affected as compared to large and multinational corporations. This paper therefore seeks to find
marketing challenges related to Alvarado Street Bakery, a worker-owned bakery located in
Petaluma, California, United States of America which produces certified organic whole grain
breads and bagels (Alvaro St. Bakery, 2017). The paper also provides marketing solutions as well
as challenges that might be experienced.
Being in a food industry and more specifically the bakery, Alvarado Street Bakery
generally, targets individuals of all genders who are above five years of age because its products
can be consumed by anybody. However, being specific and focusing on the organic food
products, the company targets the elderly generation as it is more conscious with their health and
looks forward to consuming food stuffs with minimal effects on their bodies (Michael, 2013).
Another target group could overweight and obese individuals who have an aim of cutting weight.
The rationale for selecting the business as a course project is due to its stagnant growth as
a result of poor or lack of clear marketing strategies. Despite being in business for quite too long,
the business has been unable to grow, develop and increase its market share. The firm was
founded in the year 1977 as a small hippie baker in the Bay Area. This means that it has been in
operation for about 40 years but still remains a small business organization with 121 employees
and annual revenues close to $28 million (Alvaro St. Bakery, 2017). Comparing it with other
firms that started at same time in the same industry such as Whole Foods, it is clear that Alvarado
Street Bakery has been adamant on its expansion strategies. Whole Food is now a Multinational
Corporations operating in different nations around the globe. Another rationale for the choice of
Alvarado Street Bakery is because of the available opportunity to expand and cover a large
region in the United States of America. With clear marketing strategies in place, the company
can reach a larger area. Its major product, organic bread is now on demand in the nation as the
majority of the population is turning away from the non-organic food products to more natural
products. The current trends and statistics indicate that more than a third of American population
is either obese or overweight. As a result, people are turning to organic food as the solution to
such health problems.
In terms of marketing, Alvarado Street Bakery is suffering from lack of business or brand
awareness. Despite being in business for quite too long, the business is only recognized in
Petaluma in the state of California. This is just a small section in the state. It is so surprising that
more than 80% of the regions in California are not aware of the business (Thistlethwaite & Brown, 2010). The second problem is poor marketing strategies. Actually, the business has not employed any marketing means to promote its products as well as businesses. Upon seeking more information about the firm, I found that it does not have qualified marketing managers. It only has a sale unit with individuals to ensure that the products are delivered to their various outlets or suppliers. The business heavily relies on customer referrals and the distribution channels or suppliers to help it promote its products. The strategy seems to have not worked well it being a small company that is widely recognized (Thistlethwaite & Brown, 2010). The third marketing problem for the business is lack of resource including human resources and financial resources. With annual revenue close to $28 million the company lacks /tutors-problems/Business/1071740210717402I'm getting ready to work on an exam, are you available to assist me with some of the question right now?I'm getting ready to work on an exam, are you available to assist me with some of the question right now?/tutors-problems/Business/1071740410717404a) Use the method of line of same profit to find the optimal solution graphically. b) Use Excel Solver to produce the optimal solution and...This question was created from m2_hw /file/16599754/m2-hw/?focusQaId=10717404 This is a continuation from MBA662HW2/tutors-problems/Business/1071740610717406Quoting Correctly : Correct the errors in the following sentences: Dealing with backstabbers, Eminem commented there was one thing I learned."...Quoting Correctly : Correct the errors in the following sentences: 1. 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Additional hours for submission of and help with the project will be posted on the class Blackboard site. You will sign your project in to create a record of its being submitted. You should include your name on every page and your TA's name on the first page. If your TA is Martin or Michael you must also specify day or night. There will be a 10 point deduction for submitting the project in a manner other than specified in this project WITHOUT prior approval from the professor. This project is a continuation of Projects 1 & 2, TRymph Consulting and Sales Inc. A time machine has taken us 2 years into the future and you have been asked to make some recommendations to the company regarding financing for an upcoming major expansion. The company has been very successful but they will need a major inflow of cash to purchase the fixed assets they need for the expansion and hire additional employees. 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(The companyâ€™s fiscal year is from April 1 to March 31). You have been asked to consider the companyâ€™s financing options and provide the company with a 2-3 paragraph recommendation as to which opportunity they should pursue. (a sample memo format is posted on the class Blackboard site under the Projects button with the 3rd project information) The information about the various financing opportunities available is provided in this project information. You are also provided information regarding the plant asset purchases the company plans with the cash inflows. The following is a suggested series of steps for completing the project: 1. Complete the attached Depreciation Schedules for each of the planned asset purchases using the provided information regarding cost, useful life, and selected method. These MUST be typed and you should use Excel to do the math for you to make it easier. You should do only the first 4 years for the building and do the complete useful life depreciation schedules for all of the other assets. 2. Complete the worksheet for the various financing options using the information provided remembering that you must show your work on the worksheet. 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